Privacy Policy

1. Introduction

Bounce Rate Detective ("we", "our", "us") is operated by 920four. This privacy policy explains how we collect, use, and protect information when you use our Shopify application. We are committed to protecting both merchant data and their customers' privacy.

2. Data We Collect

From Merchants (You)

• Shop information: Your Shopify store name, domain, and email address (provided by Shopify during app installation).
• Store analytics: Aggregated analytics data generated from your store visitors' behavior.

From Store Visitors (Your Customers)

We collect only anonymous behavioral data. This includes:

• Click positions and patterns (rage clicks, dead clicks)
• Scroll depth and behavior
• Page navigation flow
• Time spent on pages
• Device type (mobile/desktop) and viewport size
• Form interaction patterns (without capturing form content)
• Exit intent signals

3. How We Use Your Data

• To provide behavioral analytics and AI-powered insights about your store.
• To generate fix recommendations and revenue impact calculations.
• To deliver weekly insights digests.
• To improve our analysis algorithms and service quality.
• To communicate with you about your account or support requests.

4. Data Storage & Security

All data is encrypted at rest using AES-256 encryption and in transit using TLS 1.3. Behavioral data is stored in secure, access-controlled databases. We implement strict access controls and regular security audits to protect your data.

Session recordings and behavioral data are retained for the duration of your subscription. Upon uninstallation, data is deleted within 30 days unless you request immediate deletion.

5. Customer Consent

Bounce Rate Detective integrates with Shopify's Customer Privacy API and respects customer consent settings. Our tracking pixel will only collect data when appropriate consent has been provided by the store visitor, in accordance with your store's consent configuration and applicable regulations.

6. Data Sharing

We do not sell, rent, or share your data or your customers' behavioral data with any third parties.

We may share data only:

• With infrastructure providers who help us operate the service, under strict data protection agreements.
• With AI service providers for generating insights, where data is anonymized and not retained by the provider.
• When required by law or legal process.

7. GDPR Compliance

We comply with the General Data Protection Regulation (GDPR). As a merchant, you have the right to:

• Access all data we hold about your store.
• Request correction of inaccurate data.
• Request complete deletion of your data.
• Object to or restrict our processing of your data.
• Data portability — receive your data in a structured format.

Since we collect only anonymous behavioral data from store visitors, individual visitor data requests are generally not applicable as we cannot identify specific individuals.

8. Cookies

Our tracking pixel does not use third-party cookies. We use Shopify's Web Pixel sandbox which operates independently of cookies. Essential cookies are used only within the Shopify admin for app functionality.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by email and by updating the "Last updated" date at the top of this page.

10. Contact Us

For privacy questions, data requests, or concerns, please contact us at:

920four
Email: [email protected]